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One hat. Only Upper East Side.

Upper East Side

Navy bill · 2 threads · one size

Biscayne Boulevard motel neon, MiMo angles, and a mermaid still keeping the pool.

Know your neighborhood

The Upper East Side follows Biscayne Boulevard through the postwar motel strip. The Vagabond opened in 1953, designed by Robert Swartburg in the Miami Modern style for motorists arriving on the boulevard. Its roadside identity included neon, a mermaid mosaic in the pool, and a shell-and-dolphin sculpture — local history without the false Rat Pack story later attached to the motel.

$34.49 shipped $30 hat + $4.49 shipping = $34.49. Tax added at checkout.

Embroidered · made to order · ships from the US in 2–4 days

One size, snapback. No warehouse, no leftovers. Made for Upper East Side and nobody else, built for you and your neighbors, and your hat is made the day you order.

Selected: The Classic (embroidered)

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2 thread colors, stitched on a navy bill
Five friends order, yours is free.

The Loud One

Same hat, full volume.

The printed edition: full-color Upper East Side art on the same hat, made to order the same way.

The Upper East Side printed edition artwork

Good questions

What sizes does it come in?

One size. An adjustable snapback that fits most adults.

When does it ship?

Each hat is made when you order it and ships from the US in 2–4 days, about a week to your door. Tracking lands in your email.

Why made to order?

Nothing sits in a warehouse. Upper East Side's hats are drawn for Upper East Side and nobody else, and each one is produced on demand.

My neighborhood is missing. Can I get one?

Yes. Request it and rally your neighbors: a design happens once enough people from the neighborhood ask. Request yours →

Upper East Side · $34.49 shipped